Smarter People.

We’re drawing on the most experienced designers, sales people, and operations teams there are. We’re evolving HYI for the better which helps all of our partners make smarter decisions, look better, and be more profitable.

How It All Began

Brand-Building Partners

We help build strength in private label brands. Over the last 2 years, we’ve built our own brand marketing expertise to bring our own Direct-to-Consumer brands to market.

Manufacturing Experts

Over 25+ years of global manufacturing experience has afforded us the best possible relationships with our facilities anywhere in the world.

Supply Chain Intelligence

We’ve built a logistics center to serve large and small retail businesses while creating our own D-T-C House of Brands.

Our Leadership

Jennie Kiang – CEO

Founder and CEO Jennie Kiang is originally from Taiwan. She has built her product design, development, and engineering business from the ground up here in California. Jennie is a pioneer in footwear supply chain, having been involved in all aspects of the footwear industry for over 30 years. Jennie now leads a 20+ team of globally diverse team of designers, product managers, and supply chain experts with an emphasis of continued improvement across all facets of our business.

In 2020, HYI was granted the National Women’s Business Enterprise Certification by the WBENC for being owned, operated, and controlled by female leadership.

Steve Hamel – Vice President​

Vice President Steve Hamel, formerly of Keen and Native Shoes, is a titan of the shoe industry with 30+ years experience. He is a Veteran of the US Navy and received his Bachelors in Chinese Language and Literature from the University of Massachusetts where he was the first American student in an exchange program with China in the early 1980s. After studying business under acclaimed management guru Peter Drucker, he honed his knowledge of the footwear industry at Keen and Native Shoes and consulted for Steve Madden before joining forces with HYI to oversee operations.

Steve is an expert in the cultural and community nuances that makes China such a rich source of footwear manufacturing and knowledge.

"In 2020 we took the opportunity to give our team new life, new energy, and new opportunities to express their creativity and innovation. We're excited about our partnerships and what's next at HYI."

Jennie Kiang – Founder & CEO

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